What does it take to go viral? Easy answer is a communicable disease like HIV or HPV. But what if you’re not talking about spreading an infection of the body? Instead you’re talking about spreading an infection of the collective conscious. Well, the criteria for successfully globalizing your message is most easily ascertained from the latest stupid bullshit that everyone is blabbing about around the water cooler: “Pants on the Ground,” by “General” Larry Platt, the latest in a long line of mentally handicapped people exploited made famous by American Idol.


