I make a-da Italians feel-a bad about dere heritage.

Just like every other college-educated, self-loathing white son of middle class parents who lives in Madison, I read the A.V. Club and The Onion too much. So let me break with what’s expected of me and link to an A.V. Club story in the next paragraph:

When I started considering writing a review of Rocky Rococo’s, Wisconsin’s pre-eminent corporate pizza chain a whole 36 hours ago, I ran across this Inventory running down movies in which the police detective is told he is too close to a case, and couldn’t help parallel (again, no one else parallels their lives to something they read in the Onion, and by no one, I mean everyone) that list with this review. Am I too close to Rocky’s to write a review of the Italian stereotype-furthering chain? Probably.

You see, I worked at Rocky’s for entirely too long, from the fall of 2002 till the late summer of 2007. I literally did every job you could do at Rocky’s, from starting out as a QC– the guy who cuts the pizzas–to getting laid off for two months by a manager who hated me because I didn’t like him (for the record, I never hated him, just disliked him). I then got rehired as a dishwasher, and worked my way back up to Prep—making pizzas—to delivery driver, and then to Shift Manager. I then resigned and worked as a delivery driver again, and made the pizza dough at seven in the morning two days a week.

I mean, I’ve cleaned shit-filled plugged toilets at Rocky’s. I got to help fire a dude from Rocky’s. I’ve technically stolen breadsticks from Rocky’s. I ate roughly 1,500 slices of pizza from Rocky’s (at least five slices a week for four years). I had to throw out old jeans because they didn’t fit any more because of Rocky’s. I had a guy steal pizza from me when I was on a delivery from Rocky’s. I nearly killed a motorcyclist the same shift. I slept in the office at Rocky’s. I’ve seen what their enormous sausage looks like when it’s not been made into patties, and it’s fucking gross. I’ve thrown up in a trashcan at Rocky’s. I sat on boxes of vegetables in the cooler when the air conditioner broke at Rocky’s. I paid for college by working at Rocky’s. I have permanent calluses in the “L” between my pointer fingers and thumbs because I burned my hands every day at Rocky’s.

So am I too close to Rocky’s to write this review? You bet your sweet ass, I am. But one of us pizza-loving fucks has to do it, and since I’ve got some time to kill between now and when I go to work, here it goes:

The Good: Rocky’s is basically the best available chain in Wisconsin, as it straight annihilates Pizza Hut’s butt, Papa John’s john, and Domino’s moldy ball sack. But it used to be a venerable Madison institution, like Ian’s before Ian’s. But after it went corporate in the ‘80s, it lost some of its magic. It’s now basically the place where you take your mouth-breathing kids when they want to play arcade games (at least at the Madison locations that have games) and you don’t want to eat the gonorrhea on a crust that is a Chuck E. Cheese ‘za.

But still, the attention to pizza-making craft is on a higher level than that of other chains. The crust is hand-made, and the toppings are generally fresh and delicious.  The whole-wheat crust might be the best crust on earth, and their sausage is famous the world over (at least from Appleton to Milwaukee and La Crosse), but it’s really more of a meatball. I still get a laugh whenever I think about how all the corporate handbooks said the sausage had to be three fingers. That’s what she said, am I right, guys?

The Bad: The main problem with Rocky’s is the fact that any pizza you buy might be way too doughy and uncooked in the middle. That’s the perils of ordering a pizza that is about 12 pounds of dough. I could never understand how people could order zas from Rocky’s with 8 toppings, because even they had to know that shit wasn’t going to be cooked right. Plus the fact that I am writing this after taking a break to eat a ‘za from Pizza Extreme should tell you something: Rocky’s isn’t going to beat your local place. But then again, that’s coming from someone who has eaten way too much Rocky’s.

Try: I loved a slice called the Motherlode, which is a promotional slice that is available every once in a while, and features stuffed crust. Rocky’s stuffed crust is made with smoked mozzarella, which is basically the best. For non-promotional times, you can’t go wrong with an Uncle Sal’s on whole-wheat.

Rating: Less offensive to Italians than all of the Mario Games (minus Mario Party 5), but equally offensive to that dude named Big Pussy on The Sopranos.

chain restaurant, Madison, Reviews, Wisconsin